Global Entities

The PCRR (Piano Commerciale di Ripresa e Resilienza) (PCRR)

Piano Commerciale di Ripresa e Resilienza

is a forward-looking initiative that aligns with Italy’s and Europe’s shared vision for a green, inclusive, and innovation-driven future. Rooted in the values of resilience, circular economy, and smart growth, PCRR is a commercial and strategic response to climate challenges, leveraging public-private synergies, cutting-edge R&D, and digital transformation.

Powered by the six missions of the PNRR (Piano Nazionale di Ripresa e Resilienza), PCRR integrates the goals of the European Green Deal and acts as a platform for Innovative Startups (DL Rilancio, art. 38/7), pushing the fossil fuel consumption curve from 100% to ZERO.

Starter Kit

The Starter Kit provides a comprehensive set of tools and resources for organizations and individuals interested in replicating or collaborating with the PCRR model. It includes detailed guidelines for incorporating startups under Italy’s innovation legislation, as well as access to funding opportunities supported by the PNRR and broader EU programs. The kit also contains templates for activating local innovation districts and offers direct contacts to facilitate co-development and regional implementation.

Business Plan

The PCRR Business Plan s a strategic and replicable model designed to accelerate

the green transition, create new jobs, and balance territorial development across regions. Its primary aim is to support high-tech projects that promote fossil-free solutions, connect public investment from PNRR Missions to private sector innovation, and nurture the growth of inclusive digital ecosystems. The plan focuses on building innovation hubs that drive entrepreneurship, skill-building, and sustainable development. It also mobilizes capital, networks, and knowledge-sharing platforms to ensure impact and scalability. The key areas of application include renewable energy systems, smart grids, green mobility infrastructure, circular manufacturing, digital education, and social innovation initiatives tailored to territorial cohesion.

Publications / Thesis

PCRR is backed by a growing body of academic research and policy-based publications. Notable works include the white paper titled “From Fossil to Future: The Commercial Architecture of PCRR,” which outlines the framework’s foundational strategies. Collaborations with universities have led to a series of thesis projects focusing on sustainable innovation and inclusive digital citizenship. PCRR also contributes to joint publications with leading think tanks and international institutions within the WIPO and UN network.

Commercial Title

The Commercial Plan for Recovery and Resilience serves as a dynamic model for entrepreneurial, technological, and territorial renewal. Built with flexibility at its core, this plan empowers green and digital transformations across both EU and international regions, driving inclusive development while aligning with global sustainability goals.

Pitch – S&S (Social & Scientific)

PCRR represents more than a traditional business plan

it embodies a forward-thinking strategic mission. Its vision is to transition from 100% fossil fuel dependency to complete decarbonization. It democratizes innovation by making training and technology accessible to all, fostering equity across every territory. The approach involves activating local ecosystems through mission-driven innovation, strategically combining public funding with private entrepreneurial energy. PCRR generates long-term value through editorial platforms, open intellectual property, and thriving digital communities.

Patents+

Innovation within PCRR is safeguarded and advanced through robust intellectual property support. The platform facilitates patent submissions for green and socially impactful technologies, working in collaboration with legal experts and patent offices across Europe. It also encourages the adoption of open innovation models and shared IP frameworks to foster a more collaborative R&D environment.

Voucher

Through the PCRR Voucher Program, partners and participants can receive targeted support across several areas. This includes assistance in prototyping and MVP development, legal structuring for innovative enterprises, digital transformation processes, and territorial networking. The program also prioritizes mentorship and training for underrepresented groups, aiming to build a more inclusive innovation landscape.

Intangible Heritage

At its core, PCRR acknowledges the power of cultural identity and local traditions as essential components of innovation. It leverages intangible heritage—such as community knowledge, craftsmanship, and values—to rejuvenate regional economies. This foundation nurtures grassroots innovation, strengthens community bonds, and reinforces sustainability and inclusion in every step of the transformation process.

Want to learn more about PCRR, explore partnership opportunities, or inquire about leveraging our model and innovations for your territory or organization? We’d love to hear from you.
Contact us at [email protected] to discover how the PCRR framework can support your sustainability goals, foster inclusive innovation, and help build a resilient, zero-fossil future.

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